We use what's called a hybrid semantic search model. Your queries are assessed by a private machine learning model we have under our complete ownership. This allows us to find results which may not contain your exact terms, but match the intent of your query. This is combined with a traditional keyword match, and ranked using a proprietary algorithm. We are considering ways in which AI may provide more value to our users, however we are conscious of its drawbacks, and are working to be careful to avoid the errors and bias which is present in many AI services. If you have any more questions, feel free to let us know. We are always happy to answer.
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